By not including a layer of CTV in your YouTube strategy, you’re missing out on reaching this audience. What it means: A third of people are watching YouTube content on their CTVs.Fact: In Q3 2020, OTT/CTV accounted for 34.4% of time spent with YouTube, up from 27.0% in Q4 2019.What it means: To best reach the cord-cutting audience, or audiences who prefer on-demand programming, a layer of YouTube targeted to CTVs should be included within Streaming TV strategies.Fact: Of the 25% of TV time spent with streaming video, 20% goes to YouTube, making it the second-most-watched digital video platform after Netflix (34% share), per Q2 2020 data from Nielsen.What’s going on and what does this mean for your media plan? A few interesting points to note based on this study from eMarketer are below, along with our predictions how these facts might influence your media buy in the next few months: Over the last year, YouTube viewership has steadily shifted towards connected TVs (CTVs). Today, the majority of YouTube videos are viewed on mobile, but we are starting to see another shift in viewership. In 2012, the first YouTube app launched, and 35% of smartphone users were viewing its content on their mobile devices. Tap your profile picture to access Settings, get help, or send us feedback on the mobile website.When YouTube was developed in 2005, desktop computers were the main platforms where people viewed its content. The Library tab is home to your watch history, playlists, uploads, and purchases. Tapping the channel artwork will take you to that channel. Those channels will also be listed at the top of the page. The Subscriptions tab will only show videos from the channels you’re subscribed to. You can scroll through videos or select a specific category (such as music or gaming) to view videos on that subject. It features a broad range of videos that are popular right now.
The Trending tab lets you discover what's trending on YouTube. You can find the Home feed anytime by tapping Home. If you’ve already watched music videos, you’ll also see popular content and YouTube Mixes. Your preferences and activity on YouTube will influence your video recommendations. Here you'll see videos recommended for you.
When you open YouTube in a mobile app or browser, you’ll land on Home. Find your way around YouTubeĪfter you sign in, the most important features will be available in four tabs: Note: Your browser must support Javascript to use the YouTube mobile site.
0 kommentar(er)
